Marketing , advertising and sales promotion FINAL Assignment

Marketing , advertising and sales promotion FINAL - Assignment Example On the other hand, sales promotion relies on value added offers which may be discounted, demonstrations, exhibitions, contests, trade shows, giveaways and points of sale displays in a bid to appeal customers to make purchases. Contrary to advertising, sales promotion is short term, direct and leads to the increase of sales I a short time (Schmitt, 2011). Therefore, sales promotion proves to be more effective in a shorter period of time. The customer is the most important person involved with any company because all the products and services are targeted to the customer. Notably, there is no business without a customer (Schmitt, 2011). Demographics denote social, economic features used to define a population, especially in statistics. This includes age, sex, income level, marital status, religion, occupation, birth rate, death rate, educational level, family size and average age at marriage (Schmitt, 2011). a) Advertising uses an emotional appeal which targets to convey a message that will be remembered for a long time while sales promotion is an emotional approach used in appealing customers to make immediate purchases. Vertical marketing refers to marketing that targets a certain industry on target markets and addresses their specialized needs (Schmitt, 2011). This form of marketing focuses on a single niche and not a broad market. Public Relations is important to any organization as it serves to build a desirable reputation for the organization. Moreover, it ensures that customers have a good perception concerning the organization. Therefore, Public Relations is critical in maintaining customers and may also serve to bring new customers to the business who are recommended by the existing customers (Hoffman & Bateson, 2009). Secondary data denotes data gathered for other purposes and not for addressing the research topic. In marketing research, secondary data is used in the selection of markets that

Human Resource Management (CASE STUDY) Essay Example | Topics and Well Written Essays - 1500 words

Human Resource Management (CASE STUDY) - Essay Example y the Greater Manchester Police, through unreasonable behaviors and practices like racial profiling and race-based surveillance, which are based on stereotypes. This belief that is characterized by or based on the attitude that ones own group is superior is also a sideline highlighting the tendency of some individuals to view other groups as being a threat, due largely to pervasive stereotyping stemming from lack of experience with the perceived groups. In the case, the police used internal prejudice to advance their own stereotypes at the expense of Mr. Singh-Barker, who was singled out as an immigrant for non promotion. Many people who are prejudiced about their own groups have little contact or experience with the groups they are consciously or unconsciously persecuting. Although people from different races can work together and form alliances in many cases (like different minority students from different populations coming together to protest prejudice at a school), which seek to combat stereotyping and promote unity and understanding between superficially different groups. In this type of setting, cross cultural understanding becomes important. There is a clear line to be drawn between discretion and racial profiling when it comes to a law enforcement officers’ making the decision to investigate a crime or suspect on positive grounds of incongruity, suspicion, or report, not race or ethnicity; this works internally, as well. In practice, unfortunately, this theory does not always stick. In practice, police often color-code their targets and look for immigrant individuals like Singh Bhacke r. The Manchester Police, therefore, are being unreasonable. The Manchester Police force is also guilty of labeling in the case. Labeling is a psycho/sociological theory of deviance, and it is also important to consider biological classifications and their implications. Ethnocentrism is characterized by the attitude that one’s own group is superior to another